[noun: any advertising that consumers see
when they are outside their homes]
Out-of-home (OOH) media is one of the most powerful and cost-effective forms of advertising that continues to thrive in today’s digital age. It reaches consumers closest to the point of purchase and delivers the right message that triggers them into an active buying mindset.
At Murphy Media Group, we specialize exclusively in OOH media. Our experts understand the subtle nuances involved in buying OOH, allowing us to provide effective advertising campaigns at the best possible rates to suit your budget while maximizing your exposure to potential customers.
Solid reasons to invest in OOH advertising
Many people travel the same road every day -- they are familiar with it. A small change in the scenery is evident, which means your advertising campaign will never go unnoticed.
The average cost per thousand impressions (CPM) for outdoor advertising is far less compared to other forms of advertising, so you get more value for your money.
You can change your ad content or design as frequently as you wish. We work closely with you throughout your campaign to ensure your OOH tactics remain on target.